Head of Marketing

Petr believes we attract people of the same mindset as we have. Whether working in sports, start-ups, or lecturing, he has always tried to engage with projects where growth was based upon a great product and helping others. To do what makes sense, Petr likes to create strategies, look for interesting details and unique values. At ATAIRU, his main motivation is to get the programs and knowledge to as many people and companies as possible, and thus contribute to their development and long-term sustainable growth. Petr's values ​​were shaped mainly by sports, to which he has devoted himself since childhood. At work and in life, he is driven by the motto: "Talent is just a commodity, it just depends on perseverance."


In addition to marketing, he has always been involved in business development, especially in the areas of service quality and customer care, development of sports organizations and athletes (managerial and financial), education and leadership. In order to constantly expand his knowledge and best practices, he often devotes himself to several projects at once.

Personal life

He can't imagine life without sports. He played ice hockey and tennis, which he still actively plays.

He is interested in psychology and human thinking, which is why he likes the works of Honoré de Balzac.

What I like about ATAIRU

,,The people who make ATAIRU and their infectious zeal for what they do.