DIGITAL ADAPTIVE ORGANIZATION: Enter the digital world with us

ATAIRU has joined forces with PwC to offer an innovative service. PwC helps companies on their digital journey and adds vast experience in digital upskilling. ATAIRU is an established educational organization with its own know-how in the field of Adaptive Leadership. These two concepts are combined in our unique step-by-step guide to Digital Adaptive Organization.

The world is changing very quickly. And the business world with it. Businesses that want to thrive in today's increasingly complex environment should use appropriate digital tools and automated processes. Parallel to this, it is necessary to acquire a new way of thinking and new skills.

It is primarily about the ability to adapt to any future situation and remain relevant.

What are the challenges on the path to an adaptive digital organization? 

Suppose you decide to take the route of digitizing internal processes and adaptability.
The question that immediately follows is: HOW?

How to achieve higher efficiency, learn the necessary tools and technologies and how to respond to change?

The key factor is the effective use of tools, making concrete changes to people's thinking and the introduction of adaptive leadership.

Partnership between ATAIRU and PwC

ATAIRU and PwC have joined forces to offer an innovative service. PwC has long helped companies on their digital journey and have a wealth of experience in digital upskilling. ATAIRU is an established educational organization with its own know-how in the field of Adaptive Management. These two concepts are combined in our unique step-by-step guide to Digital Adaptive Organization.

Digital Adaptive Organization concept 

The PwC pillars of a digital adaptive organization

Strategy and vision
A clear and ideally original vision (“where we want to be”) combined with strategy ("how we want to get there") form the cornerstone of success. Each of the elements - vision, originality, strategy, path - are separate strands. Together they form your DNA. Do you know them? Are they defined? Are you following them?

Culture and leadership
An organization is a living organism. Each cell (i.e. employee) should support the direction in which it is heading. Support from top management, understanding and acceptance of each individual leads to success. It is a complex pillar in which modern technologies meet humanitarian approaches.

Management and structure
The organizational structure should also reflect the direction of the whole company. The interconnection of organizational units, information flows, the competencies of managers and much more should go "hand in hand" with the established vision. Compliance with all applicable regulations and laws should also be a matter of course.

Processes and information
This pillar focuses on efficiency and simplicity in the day-to-day tasks that company employees have to deal with. The goal is to eliminate time wasted on inefficient activities. And direct all the time saved into value-added activities.

Technology and innovation
Which technologies should be used, what innovations to follow, when is the right time to implement them and where exactly to start? These are some of the questions we seek tailored answers to within the technology and innovation pillar.

ATAIRU Adaptive tension

Profit <-> Mission
Adaptive organizations, of course, must behave in a way that makes a profit, but if they are to have motivated employees, they also need a common mission. Teams in an Adaptive Organization have their own mission, which motivates them, inspires them and gives them the energy to pursue their goals.

Confidentiality of information <-> Openness
Employees must have access to up-to-date and relevant information so they can make decisions and take full responsibility for their decisions in meeting strategic priorities. Some industries are associated with the confidentiality of information (e.g. finance), but in adaptive organizations, a culture of openness, honesty, feedback and healthy discussion improves team confidence and productivity.

Hierarchy <-> Autonomy
In adaptive organizations, we must ensure the organizational stability of the infrastructure and its functions (which bring structure and security), yet at the same time balance it with the autonomy and flexibility of teams and individuals. This will make your organization more adaptable.

Planning <-> Experimentation
Adaptivity is the ability to change course quickly. Overly detailed traditional planning can be an obstacle. Adaptivity requires setting a number of strategic priorities and giving individuals and teams the capacity and space to experiment and implement projects that will benefit the company as a whole.

Management <-> Empowerment
Managers and leaders are also important in adaptive organizations. However, their roles are changing significantly. They must lose the need to have 100% control over everything, and learn to inspire others and give them plenty of space through coaching and feedback.

Complexity <-> Simplification
A certain degree of complexity is inevitable in many respects, but we have recently seen that it has increased too much in some companies. Adaptive organizations understand where complexity affects value, speed and flexibility. Systematic simplification and reduction of complexity increases adaptability.

Fill out the questionnaire (in Czech) and find out how your company is doing with digital adaptability.

Contact us

Are you interested in the topic of digital adaptivity? Contact us and we will introduce the whole concept to you.

Olga Cilečková

Partner, Pwc Česká republika
Tel: +420 724 593 568

Agnieszka Biernat Wiatrak

Business Development, PwC Česká republika
Tel: +420 733 678 856


Recording of the online events with ATAIRU CEO Radka Dohnalová, PwC partner Olga Cilečková and their guests.


The videos provide deeper insights into important topics in digital adaptability that will help you on your journey to becoming a Digital Adaptive Organization.

Articles (CZ)

Get inspiration to help you on your way to becoming a Digital Adaptive Organization.